The art of web SEO is understanding how people search for things, and understanding what type of results Google wants to (or will) display to its users. It’s about putting a lot of things together to look for opportunity.
A good optimizer has an understanding of how search engines like Google generate their natural SERPS to satisfy users’ NAVIGATIONAL, INFORMATIONAL and TRANSACTIONAL keyword queries.
A good search engine marketer has a good understanding of the short term and long term risks involved in optimizing rankings in search engines, and an understanding of the type of content and sites Google (especially) WANTS to return in its natural SERPS
The process can successfully practiced in a bedroom or a workplace, but it has traditionally involved mastering many skills as they arose including diverse marketing technologies including but not limited to
The process can successfully practiced in a bedroom or a workplace, but it has traditionally involved mastering many skills as they arose including diverse marketing technologies including but not limited to